A brand identity is more than just a logo or a tagline — it represents the very essence of how the business presents its value to customers in today's fast-moving landscape. It comes to a point where your branding is either going to take off or fall flat and for Bydrec, a leading player in the software development nearshoring space, they had reached that juncture.
With low visibility and click-through rate combined with weak website conversions, Bydrec needed more than just a fresh coat of paint—it needed an overhaul in its brand entirety. Today, we are thrilled to launch a new, refreshed, and redesigned Bydrec brand—an exciting change that embodies not only a new appearance but also the company’s dedication to expansion, creativity, and customer interaction.
Bydrec’s Challenges
Like many companies, Bydrec prioritizes growth and scalability. Even though the brand was already a recognized name in nearshore software development, it was finding it hard to truly stand out. The major challenges were obvious:
1. Poor Visibility
With all of their experience, Bydrec was still just one more among hundreds, if not thousands, of software dev companies. The brand's online optics were not loud enough to cut through the noise in a saturated environment.
The brand’s digital presence lacked the attention-grabbing appeal necessary to stand out in a crowded space. And so, Bydrec was not even being considered by a huge part of their target market—none of the clients considered it among the many in the market.
2. Low Click-Through Rates
Even when visibility was attained, it wasn't driving valuable engagement. The brand's visual identity was dated and not attractive enough to compel new prospects to engage further, leading to underperforming click-through rates on digital ads and content.
The former visual identity was poorly reflected in the brand. This drove fewer click-throughs on digital ads and content than anticipated.
Low Conversions
Another side effect of low engagement was a low conversion rate. Although Bydrec offers the highest-quality technology teams, there was a huge gap in translating interest into front-end visits. The brand was unable to convert visitors because the digital online experience did not meet the level of the actual quality of Bydrec’s services.
Seeking Help
These hurdles were standing in the way of Bydrec’s breakthrough — but thankfully, the leaders of Bydrec decided to take action and get help to solve these issues. Well aware of the expert help the company needed, Bydrec decided to enlist Krista Mollion, SaaS marketing veteran and owner of Unignorable Brands AI and Influencer Agency, who conducted an audit on the brand and came up with a plan.
Krista has ample experience turning stagnant brands into vibrant market leaders and, after analysing the company at large; she diagnosed it quickly — Bydrec needed a new brand before even thinking about implementing any other marketing campaigns.
The old branding was entirely stopping the business from growing to its full potential. Bydrec required a brand identity that worked for its potential clients and additionally mirrored the character, mission, and standard of service it delivered.
The Remedy: Begin With Bold New Identity
New Visual Identity: A Fun, Vibrant, and Unique Logo
The brand visual identity is at the top of any brand pyramid, and a previous version of the Bydrec wordmark sat in last place when compared with what other brands had to offer. It lacked the kind of spark that matched to Bydrec’s culture.
Acting as the CMO for Bydrec, Krista brought onboard Andrew of Cropot, a branding genius who came up with unique and fresh ideas and created a new logo for Bydrec. After several rounds of designs and collaborative feedback, a winner was picked. The new logo is everything the old one wasn’t — it’s fun, vibrant, and unique.
The fresh design incorporates bold colors and clean lines that reflect Bydrec’s innovative spirit, while also being approachable and engaging. The new logo speaks directly to the company’s future, signifying a commitment to being forward-thinking and customer-centric.
This new brand identity is not just a logo, it's the base for Bydrec to create connections with its audience. It implies that Bydrec is ready to receive the next phase of its development with renewed vigor and a fresh look.
New Marketing and Sales Materials: Consistency Across Every Touchpoint
Rebrand is not a matter of just replacing the logo, but everything that's involved in brand would talk the story like it should be from now on.
With the new visual identity, it ws time to reinvent the marketing and sales materials to make it relevant in every customer interaction. That included: new email signatures, business cards stationary, and an updated sales brochure. This same energetic, glossy feel was now also translated into these materials so clients felt the same brand at every touchpoint during their experience with Bydrec. Such consistency is critical to turning the tide of confusion and restoring trust in the brand's enhanced visual identity.
New Website: A Digital Experience That Captivates
Without a cutting-edge website, no rebrand is complete, and Bydrec simply was not this. At this point Krista brought in the power duo from Cropot web design and development agency, Vlad and Andrew, to undertake an entire website makeover.
The first step was to move to a new platform. Webflow was just the place for an innovative company like Bydrec. It is not just a new home for Bydrec services on the web but an interactive experience that attracts and maintains a visitor's interest. It has now been completely reimagined to be light on the eyes, simple to navigate, skinned beautifully, and designed for a frictionless transition from mobile to tablet.
True to tradition, the fresh looks, interactivity and lean content make the site a digital entryway to Bydrec. It highlights the brand expertise in software development as well as moving a visitor to look into more, engage with the content and convert to client.
This marked the summit on top of the full rebrand… the website redesign. Based on the fresh new look and improved functionality, Bydrec is in a good position to begin turning its site into an even larger driver of growth and engagement.
Design Meets Functionality
The rebrand was a powerful move, but stopping with this alone would not have led to the outcomes Bydrec had hoped for. In parallel with the redesign, Unignorable Brands agency added another star to the team: SEO expert Aleks of Tunel Studios.
Aleks made sure that behind the scenes, the website was optimized for SEO to drive the right traffic to the site and ensure steady growth in the future, planning ahead for the future blog as well.
The Road Ahead: What This Rebrand Means for Bydrec
The Bydrec rebrand goes beyond just a facelift—it is the announcement that the company has reached a new turning point and is ready to take on new challenges and perspectives.
Armed with a new visual identity, consistent marketing assets and an improved website; Bydrec is now ready to create more awareness, convert those who express interest and grow!
Now that the new site has gone live, with 543 active users on launch day (up 63.6%) and 537 new users (up 66.8%) you can be sure we are going to push even harder on the website features. We can now pride ourselves in new user engagement of 34%, increase by 5.2% This is not just an aesthetic rebrand, this is a fundamental strategic shift for the company.
With the unveiling of its fresh visual identity, Bydrec takes a step further towards pursuing its mission with even more focus and provides truly top-notch software development and nearshore outsourcing services.
The future looks great for Bydrec with their new brand identity. Thanks to their new brand assets, Bydrec is ready to attract customers and convey messaging and design that aligns with their offerings.
Final Words: A New Dawn for Bydrec
It is a new version of Bydrec to hold space for all the evolutions we have experienced as an organization and, this time around, it's not just about changing the logo or website design.
With the rebrand complete, Bydrec is now fully equipped to reach new heights in an increasingly digital world.
We are so excited for this new chapter of our brand and can not wait to see the amount of growth, engagement, and success that will come from it.
Watch out for more amazing news from Bydrec as we prepare to take over the world!
